These about Hyundai Europe brings in Lexus marketing director
Based in Germany, Hall will be responsible for implementing an "intensive" product launch program, with a view to positioning the South Korean automotive giant as a leading European manufacturer.
The first four products, including the B-segment MPV challenger ix20, will be launched at the 2010 Paris Motor Show on 2 October. The manufacturer plans to launch a further eight models in 2011.
Hyundai Motors, bought by South Korean car manufacturer Kia Motors in 1998, had a market share of 2.6% for the first eight months of 2010, representing an increase on the 2.4% recorded for the same period last year.
The company employs more than 75,000 people worldwide and sold approximately 3.1 million vehicles in 2009, posting sales of US$41.8bn.
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